Kenyon Design was recently in the news discussing the value of a tourism oriented website for the Town of Carbondale. As a member of the Tourism Council, owner, Thomas Kenyon was pitching the idea to the Board of Trustees in a recent work session.
CARBONDALE, Colorado — A website dedicated specifically to attracting potential visitors to Carbondale is the main goal behind a request for additional town funding to support the project, local tourism officials explained at a Tuesday town council work session.
“Right now, the website [www.carbondale.com] is totally chamber oriented, and really is more of a business directory,” said Bob Fullerton, chairman of the Tourism Council of Carbondale. “What it needs to do is represent the broader Carbondale community”
Added web designer Tom Kenyon, who also works with the tourism committee, “The goal is to create a better brand for Carbondale, and a strong web presence is critical to that.
“We do have a lot of traffic to the website, but it’s not saying ‘come to Carbondale.’ It’s not generating that emotional buying decision,” Kenyon said.
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